Holiday season is on the horizon! Here we offer some great tips from author and tea maven Diana Rosen. Add this article of advice to your holiday survival guide for tea business owners and managers.

Tea is a simple pleasure but a complex subject. By training your staff to savor all the complexities of tea you empower them to be people your customers can trust to provide the right information to make the most educated tea buying decisions.

Cross marketing is an easy, low cost way to bring attention to your teas and accessories by incorporating other products or services that you and your business neighbors offer. You already cross-market each time you display a teapot, strainer or other tea equipment alongside your teas.

Exploring the world of connoisseur-level teas is as intoxicating as that other beverage: Wine. For wine lovers, the current fashion is not to insist that whites pair up with poultry nor drink only reds with meat. This has led to many adventuresome pairings and new taste sensations.

Suggestions for a Successful Season - Just like Rev. Smith, avid tea drinkers are always thankful that tea exists. It quenches, invigorates, and is the perfect beverage to unite friends and families any day -- especially during the fall season when the air is crisp with new beginnings for the school-bound, gratitude for the season and its eponymous Thanksgiving Day.

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