We operate on the theory that there’s a tea or tea accessory for everyone. As a tea shop owner, you can help customers find their pitch-perfect tea-related gifts this holiday season and we have a few ideas to share to start your promotion motor running. Read on to learn more from Diana Rosen!

Challenges are many during this year, yet you have a balm to solve many of the concerns: TEA! Diana Rosen provides great tea and teacher gifting ideas for the season and beyond.

Cupping, the procedure for professional tea tasting, is critical to educate your palate, increase your knowledge of tea, and to sell more tea. Customers love to learn all the nuances you’ve discovered about your inventory of teas and the more they learn, the more excited they will be to buy.

The only way to view this time of COVID-19 is to think of this as both a Sabbath, a rest for the typical frenzy that can invade your working life AND as an opportunity to clean up, communicate clearly to customers and create new and exciting ways to pursue your business goals.

What do you think of when you hear the word, spring? We conjure up green, fresh, floral, and new beginnings, which pretty much describes the spring harvest of green teas from around the world to savor, and SELL!

The plant-based diet has legions of fans because it’s healthful, easy to adopt, and saves animals from abuse and/or slaughter. So, what beverages should one drink on such a diet? Fortunately, there are many wonderful choices: fruit or vegetable juices, water (of course,) coffee, and our personal favorite, TEA!

Professional analysts at home and abroad all agree that growth in the consumption of tea will continue not only through 2020 but through much of the decade ahead. Read on to learn what's in store for the US tea market.

Impulse purchases are not just for the checkout zone. With an eye for innovative displays, strategic placement, and choosing the right merchandise, you’ll see rising sales.

The holiday season is not called “holidaze” for nothing. It can leave even the most veteran retailer or restauranteur reeling from increased demands from customers, staff, and suppliers. Some tips ahead to cope!

Holiday season is on the horizon! Here we offer some great tips from author and tea maven Diana Rosen. Add this article of advice to your holiday survival guide for tea business owners and managers.

Tea is a simple pleasure but a complex subject. By training your staff to savor all the complexities of tea you empower them to be people your customers can trust to provide the right information to make the most educated tea buying decisions.

Cross marketing is an easy, low cost way to bring attention to your teas and accessories by incorporating other products or services that you and your business neighbors offer. You already cross-market each time you display a teapot, strainer or other tea equipment alongside your teas.

Exploring the world of connoisseur-level teas is as intoxicating as that other beverage: Wine. For wine lovers, the current fashion is not to insist that whites pair up with poultry nor drink only reds with meat. This has led to many adventuresome pairings and new taste sensations.

Suggestions for a Successful Season - Just like Rev. Smith, avid tea drinkers are always thankful that tea exists. It quenches, invigorates, and is the perfect beverage to unite friends and families any day -- especially during the fall season when the air is crisp with new beginnings for the school-bound, gratitude for the season and its eponymous Thanksgiving Day.

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