Tea Take your professional tea-tasting to a new level that allows you (or your customers) to watch the liquor change color as the tea brews. Integrated strainer in brewing container with matching tasting cup.

Tea Cupping is the Foundation for Tea SELLING

Diana Rosen

Cupping, the procedure for professional tea tasting, is critical to educate your palate, increase your knowledge of tea, and to sell more tea. Customers love to learn all the nuances you’ve discovered about your inventory of teas and the more they learn, the more excited they will be to buy.

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Marketing Yummy Tea is great for Plant Based Diets!

Tea Is Perfect for Plant-Based Diets

Diana Rosen

The plant-based diet has legions of fans because it’s healthful, easy to adopt, and saves animals from abuse and/or slaughter. So, what beverages should one drink on such a diet? Fortunately, there are many wonderful choices: fruit or vegetable juices, water (of course,) coffee, and our personal favorite, TEA!

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Staff Training Teaching Staff About Tea

Teaching Staff About Tea

Diana Rosen

Tea is a simple pleasure but a complex subject. By training your staff to savor all the complexities of tea you empower them to be people your customers can trust to provide the right information to make the most educated tea buying decisions.

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Selling Cross-selling with verve.

Ideas for Profitable Cross-Selling

Diana Rosen

Cross marketing is an easy, low cost way to bring attention to your teas and accessories by incorporating other products or services that you and your business neighbors offer. You already cross-market each time you display a teapot, strainer or other tea equipment alongside your teas.

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Serving Tea Tasting

Pairing Teas with Foods

Diana Rosen

Exploring the world of connoisseur-level teas is as intoxicating as that other beverage: Wine. For wine lovers, the current fashion is not to insist that whites pair up with poultry nor drink only reds with meat. This has led to many adventuresome pairings and new taste sensations.

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Marketing Scare up some Autumnal success!

Harvesting Fall Promotions

Diana Rosen

Suggestions for a Successful Season - Just like Rev. Smith, avid tea drinkers are always thankful that tea exists. It quenches, invigorates, and is the perfect beverage to unite friends and families any day -- especially during the fall season when the air is crisp with new beginnings for the school-bound, gratitude for the season and its eponymous Thanksgiving Day.

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