Have you considered holding at-home tea tastings for your clients? Here is a handy how-to to make for a successful event.

Learn how to connect with customers by using the power of THANK YOU.

As the new year approaches, we’d like to offer you the most powerful, useful, cost-effective tools to maintaining your tea business for 2024: MAINTAIN CHECKLISTS and SCHEDULE TASKS.

Check out this HOT holiday prep checklist for your tea business. Plan well to have a great season!

Holiday decorating on a dime for your tea shop. Check out these 10 FABULOUS ideas from Diana Rosen.

Looking to improve tea selling techniques? Learn how improv can improve your selling style!

Shy Tea Seller? Here's some helpful ways for you and your staffers to gain confidence with the busy season ahead.

Get primed for autumn tea selling with these hot tips!

Serving British style afternoon tea? Our Earl Grey Supreme can add style and elegance! Learn more from Diana Rosen.

Heat up tea sales and lure new customers with a strong iced tea game plan! How to make the most of National Iced Tea Month and summer heat from Diana Rosen!

Entice your customers to travel the world while at home on staycation! Checkout these suggestions to serve the world of tea culture.

Get your shop ready for the other gift season with great tea gift ideas for grad, brides, mothers, and fathers.

It's time for SPRING TRAINING for your tea shop staff! Keep them engaged and enthusiastic with these ideas and tips from Diana Rosen.

Spring into increased tea sales with gorgeous window displays. Tea writer Diana Rosen has ideas to bring in the spring freshness and entice tea shoppers.

You can sell artisanal teas in ANY economy! Check out our great ideas to inspire and keep the tea leaves flowing!

Are you looking for new tea marketing ideas for the seasons ahead? Diana Rosen has you covered with spring cross-marketing ideas right in your neighborhood for tea shops!

Plan your marketing for 2023 with these GREAT TEA MARKETING IDEAS from Diana Rosen.

The holiday season is upon us! Here are some GREAT TIPS for your business' success.

Looking for new gift themes for this holiday season? Consider teacher and caregiver gift promotions! Diana Rosen tells us more!

With consumers on the move, how do you lure them into your physical tea shop? Diana Rosen has great ideas for you!

It's so hard to find good help, but Diana Rosen offers great suggestion and tips on hiring and keeping great staff!

Build your tea sales with better tea skills! Check our Part Two of our Professional Cupping articles by Diana Rosen. The more you know about tea tasting, the better you'll be at tea buying (and selling!)

Want to learn how to use a professional tea tasting (cupping) set! Check out this article by Diana Rosen!

Wondering how to host a tasting event for teas finest varieties? Diana Rosen shows us how!

Learn what's new in calming herbal brews with Diana Rosen! Calming herbs are in high demand - know which calming herbs to offer your customers.

Learn about the best calming herbs to help your customer de-stress! Self-care is everything!

Customers want all things wellness. Is true tea healthy? You bet! Read on and learn why in this article from Diana Rosen.

The turn of the calendar to a NEW YEAR warrants some planning. Check out our tea retailers checklist for January 2022!

Holiday gift baskets are a lifesaver! Be ready to rescue your customers with these creative gift ideas!

Looking for display ideas for your tea shop window? This month's TeaSmart has some great tips for you in prep for the holiday season!

Upselling helps your customers find new options in your offering and builds your your sale! Get great tips to enhance your ticket size by reading on!

Tea marketing is ESSENTIAL to the success of your business. Try these great ideas from Diana Rosen!

Wondering why branding is important for success? Industry analysts say that 90% of all first-time purchases are based on branding. Get some wonderful insights with this new article from Diana Rosen!

Looking to learn more about how to deal with difficult customers? Checkout this article from Diana Rosen with some great tips for you and your staff!

Pop Up Shops are a great way to start a new business or to promote your existing one by bringing your teas to where the people are! Learn how to plan for. POP UP SHOP with these great tips!

Diana Rosen shared GREAT marketing tips for current times. Read on for tips and inspiration!

Can co-spacing and co-branding work for you? Learn more about this popular and beneficial trend with Diana Rosen.

Looking for tea service and take away ideas for the reopening of food service? Diana Rosen provides great insights as safety restrictions are easing and everyone is going OUT for tea!

Important website tips to maximize sales now and post pandemic. Online shopping soared through the roof in 2020 and all predictions indicate it will continue long after lockdowns and social distancing are faint memories. Read on for savvy advice from Diana Rosen!

Learn about payment app and marketing with social media with tea maven Diana Rosen! Read on for some great basics to stay up-to-date with tech trends for small businesses.

COVID checklists for your business! Checklists are the cornerstone of safety and business maintenance. Check out these checklists and stay on top of keeping your business safe and orderly.

Enjoy the mild flavor, low caffeine, and wellness benefits of our new Arabica Leaf teas! Author Diana Rosen explains the benefits and origin of coffee leaf teas.

We operate on the theory that there’s a tea or tea accessory for everyone. As a tea shop owner, you can help customers find their pitch-perfect tea-related gifts this holiday season and we have a few ideas to share to start your promotion motor running. Read on to learn more from Diana Rosen!

Challenges are many during this year, yet you have a balm to solve many of the concerns: TEA! Diana Rosen provides great tea and teacher gifting ideas for the season and beyond.

Cupping, the procedure for professional tea tasting, is critical to educate your palate, increase your knowledge of tea, and to sell more tea. Customers love to learn all the nuances you’ve discovered about your inventory of teas and the more they learn, the more excited they will be to buy.

The only way to view this time of COVID-19 is to think of this as both a Sabbath, a rest for the typical frenzy that can invade your working life AND as an opportunity to clean up, communicate clearly to customers and create new and exciting ways to pursue your business goals.

What do you think of when you hear the word, spring? We conjure up green, fresh, floral, and new beginnings, which pretty much describes the spring harvest of green teas from around the world to savor, and SELL!

The plant-based diet has legions of fans because it’s healthful, easy to adopt, and saves animals from abuse and/or slaughter. So, what beverages should one drink on such a diet? Fortunately, there are many wonderful choices: fruit or vegetable juices, water (of course,) coffee, and our personal favorite, TEA!

Professional analysts at home and abroad all agree that growth in the consumption of tea will continue not only through 2020 but through much of the decade ahead. Read on to learn what's in store for the US tea market.

Impulse purchases are not just for the checkout zone. With an eye for innovative displays, strategic placement, and choosing the right merchandise, you’ll see rising sales.

The holiday season is not called “holidaze” for nothing. It can leave even the most veteran retailer or restauranteur reeling from increased demands from customers, staff, and suppliers. Some tips ahead to cope!

Holiday season is on the horizon! Here we offer some great tips from author and tea maven Diana Rosen. Add this article of advice to your holiday survival guide for tea business owners and managers.

Tea is a simple pleasure but a complex subject. By training your staff to savor all the complexities of tea you empower them to be people your customers can trust to provide the right information to make the most educated tea buying decisions.

Cross marketing is an easy, low cost way to bring attention to your teas and accessories by incorporating other products or services that you and your business neighbors offer. You already cross-market each time you display a teapot, strainer or other tea equipment alongside your teas.

Exploring the world of connoisseur-level teas is as intoxicating as that other beverage: Wine. For wine lovers, the current fashion is not to insist that whites pair up with poultry nor drink only reds with meat. This has led to many adventuresome pairings and new taste sensations.

Suggestions for a Successful Season - Just like Rev. Smith, avid tea drinkers are always thankful that tea exists. It quenches, invigorates, and is the perfect beverage to unite friends and families any day -- especially during the fall season when the air is crisp with new beginnings for the school-bound, gratitude for the season and its eponymous Thanksgiving Day.

Tea Profile: Ceylon

Speak Up! Your Customers are Listening

Recycle: Effective Ways to Heal the World

Ten Good Ways to Fail in Tea Business

Starbucks: Learning from the Enemy

Holiday Ideas (It's That Time!)