Marketing Refreshing.

Spring Tea Launches

Salma Ali

With the weather getting nicer, it’s no surprise that coffee giants are hopping on the tea trend. Sweltering heat can only be cooled with the refreshing taste of some delicious iced tea.

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Marketing Millennials enjoy experience-based retail

Millenial Engagement

Salma Ali

Over 158 million Americans are drinking tea almost every day and out of those, 87% are Millennials. With such a large percentage of tea drinkers being under the age of 30, it would be beneficial to use different marketing strategies to draw them in like moths to a flame, but maybe not as tragic

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Marketing Simple pleasures are the most affordable

Tea – An Affordable Luxury

Cynthia Fazekas

Even with the economy pinching up a bit, tea still makes sense as an affordable luxury. With a tumultuous election year ahead in the US and weirdness all around the globe, tea offers comfort, energy and a respite from the stressors of modern life.

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Marketing Plan tea tastings for each consumer type. Green tea for health buffs!

National Hot Tea Month

Cynthia Fazekas

Here in the US, January is National Hot Tea Month, which provides a great opportunity to promote tea and all it has to offer. It coincides with consumers seeking wellness options this time of year; be prepared to educate the wellness seeking, detox oriented, health-minded consumer.

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Marketing Holiday Gift Hopefuls

Holiday Tea Gifting

Cynthia Fazekas

Nothing captures holiday season sales like ready-to-go gift sets. Shoppers get overwhelmed with the hustle bustle of the season and underestimate their time needs. Be their hero by making gift buying easy, which will pay off for you in added sales.

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Marketing A flavor wheel can be handy for describing teas.

Writing Tea Descriptions

Cynthia Fazekas

Unless tea is being sniffed or slurped, it cannot speak for itself. Because of this, tea relies heavily on its loving human caretakers to relay its wonders to the world (and potential sippers.) Whether you are creating packaging, a menu or a website, the descriptions given to your teas can make or break their sales.

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Marketing Kermit sipping his stress away.

2014 T(ea)V Promos

Cynthia Fazekas

A few national advertising spots caught our eye this year. As tea consumption in the US has become more commonplace, perhaps promoting one’s brand as a source for the stuff makes the expense worthwhile.

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Marketing Spring is coming! Robin said so!

March Musings, 2014

Cynthia Fazekas

March is finally here with its promise of transition. The weather can take any form on any day this time of year; so while we may be wishing for springtime teas, keep those spiced teas handy for the blustery days and occasion snow squalls.

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Marketing Limited time yumminess!

Cider Donuts and Marketing: LTOs

Cynthia Fazekas

Every September the denizens our town eagerly await the annual reopening of the local cider mill. Only open from September through the holiday season, the cider mill is a popular stop for locals and tourists alike who come to partake in pick-your-own apples and of course, delicious cider.

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Marketing Every picture tells a (leafy) story.

Access to Product Images

Cynthia Fazekas

To better support our wholesale clients, we are happy to introduce a new feature to help make selling our teas even easier. Product images of purchased items will be automatically added to a client’s account. The images can then be used for their own marketing purposes such as websites, email promos or tea menus.

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Marketing Lovely and functional

Spiffy New Website Design

Cynthia Fazekas

Those readers who also are wholesale client of ours, may have noticed a new look when logging into our wholesale website. Happy to say that after a long wait, our wholesale clients can now enjoy the same features and beautiful functionality of our retail site users.

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Marketing What best describes your tea service?

TeaMap Notes - The Overview Section

Cynthia Fazekas

As most of our TeaSmart readers know, TeaMap is an online listing of tearooms. It is a free service provided by Adagio Teas for both tearoom owners and tearoom visitors to help build the growing US tea industry.The tearoom owner can manage their listing on TeaMap by adding pictures, events, hours and a description of their business. The description is referred to as the ‘overview’ in the TeaMap admin and should contain a detailed description to complete the listing.

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Marketing Resolution breakers!

February Fun!

Cynthia Fazekas

Your poor customers likely made resolutions early in January only to have them undermined by sweet, innocent February - the month that comes in quietly and entices everyone to indulge in chocolates and pink candy hearts

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Marketing Now just add tea!

August 2012- Keeping it Fun!

Cynthia Fazekas

While August may not have any major holidays, it resonates with most as the end of summer – the season is a holiday in itself! A few short weeks and it will be time for back to school and dreaded daily grind. As the summer winds down, iced teas are still on tap and popular as ever. The increase in tea consumption continues to grow as tea edges its way into the mainstream.

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Marketing April brings such lovely things!

Happy April 2012!

Cynthia Fazekas

April is a lovely month, notorious for showers and flowers here in the Northeast though this year head start on the latter! Easter and Passover fall early in the month while Earth Day and Arbor Day (Hug a Tree!) are in the second half. It is also National Autism Awareness Month and National Poetry Month. It seems April is full of fun and meaningful themes for your tea business!

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Marketing Where will the leaves take us?

The Adventure Continues

Cynthia Fazekas

Five years ago my tea journey took a turn. After many years with the now defunct SpecialTeas and in need of a change, I'd considered leaving tea altogether with the notion of seeking new challenges. A mutual friend and client was kind enough to connect me to Adagio Teas prior to making that somewhat hasty exit from the world of tea.

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Marketing January will be here faster than a speeding snow ball!

The January Plan - Thinking Ahead

Cynthia Fazekas

While everyone's focus right now is on the season at hand, the December holidays, the smart tea purveyor should have or should be thinking about their January plan. While most retailers see a big slow down in January, those who sell hot beverages should not feel quite the same dip in activity.

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Marketing Teamap users seek tea events in their area.

Teamap Promotions

Cynthia Fazekas

One of the most popular features Teamap has to offer is the "Promote Your Tearoom" service. By using this function, tearoom owners can enter a promotional email that will be sent by the Teamap administrators to Teamap users who are registered to receive info in that Tearoom's locality.

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Marketing Ye Olde Royal Wedding Cake

April Events - Royal Wedding!

Cynthia Fazekas

Among the usual April occasions such as National Poetry Month, Earth Day, Arbor Day, and Conch Republic Day in Key West, this year April will boast the added celebration of a royal wedding. Teamap users are already adding events to celebrate the special occasion.

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Marketing Coming soon to a meadow near you!

March Tea Themes

Cynthia Fazekas

Per Wikipedia, March is the third month of the year in the Gregorian Calendar and one of the seven months that are 31 days long. It is typically a month of wild weather transitions, as winter officially leaves on March 20th and spring (finally) arrives.

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Marketing Cheers to a happy, healthy 2011!

Happy New Year 2011

Cynthia Fazekas

Welcome to a new year with new hopes, dreams and all the promise of the future. While I don't believe in New Year resolutions (because I think we should revise as we go and resolve to make change as necessary- blah, blah, blah), I do think taking stock of the successes and missed marks of the past year can provide valuable information for the coming year. Most importantly, setting reasonable goals and a strategy of how to achieve them.

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Marketing Maximize your holiday exposure

Holiday Traffic

Cynthia Fazekas

You might have visions of sugarplums dancing in your head but you should be strategizing. No other time of year will so many people come through your door. The holiday season is the perfect opportunity to sow some seeds of information and build your client base.

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Marketing Transitions can be beautiful

Transitions

Cynthia Fazekas

Sometimes in any business it becomes necessary to transition from old faithful products to new ones. This can be stressful and even traumatic for you and your customers when dealing with a comfort food such as tea.

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Marketing Apricot Green or Thingamawhosit Blend?

What's In a Name?

Cynthia Fazekas

The famous Shakespeare quote is, "What's in a name? That which we call a rose by any other name would still smell as sweet." This may be true but when it comes to tea names, capturing the essence of the blend and adding a touch of romance is helpful to the customer and good marketing.

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Marketing Autumn Pretties

October Fun

Cynthia Fazekas

October is one of my favorite months - colorful trees, refreshing cooler temperatures and all the fun of autumnal festivities. A lot of people feel this way so it makes sense to incorporate the seasonal info your business. Craving tastes of autumn and attracted to seasonal decorations make sure customers will be drawn to you. It is a good time to advertise seasonal menus, special autumn events and partake in some local festivals to get the word out about your business.

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Marketing Tea season cometh-plan ahead!

Season of the Leaf

Cynthia Fazekas

With most of summer in the rear view mirror, it is time to keep a keen eye on the road before us. Some of the more savvy tea businesses have already begun their planning and purchasing of teas and wares for the fall and holiday seasons.

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Marketing Jester attire optional, but oh so fun!

April's Fools

Cynthia Fazekas

For all the rain much of the country has had in March, we certainly hope to be spared April's showers this year. Although, we will gladly take May flowers as early as possible, pretty please!

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Marketing Measuring Tea

Attracting Men and Keeping Them

Angela Justice

My idea of romance looks suspiciously like a man in a hurry who stops on his lunch break for a pound of High Mountain Oolong to get him through the month. I have loved introducing men to tea and cultivating them as customers. As many tearooms cater exclusively to women, they miss out on the potential sales and other joys associated with marketing to men. So if you have wondered how to attract men to your tea establishment and keep them, here are some suggestions.

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Marketing Summer survival can be tasty!

Summer Survival

Cynthia Fazekas

Summer can be long and painful for the fine tea purveyor. Even though iced tea is such a popular beverage, the hot version is what sustains throughout the year and generally the focus of tea businesses. And given the current economic climate, this means more pain for most than the usual seasonal slowdown.

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Marketing A web page is a must!

Web Smart!

Cynthia Fazekas

In today business world it is becoming increasingly more important to have a web presence. Even if you do not actually sell products online or even in your tearoom or cafe, people frequently do online searches to find information about a business before they go. Sometimes all they need is business hours, address or a phone number, but it creates a great opportunity to grab their attention, let them know what you offer and what they can expect when they visit.

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Marketing This fireman enjoys Rooibos Peach after a "job."

Tea Love for Dads

Cynthia Fazekas

Every May TeaMap is loaded with Mother's Day events, but as June rolls in there is nary a one for Father's Day. Interesting. Why such gender disparity? True, many a tearoom is Victorian and a bit heavy on the frou-frou to appeal to the average guy, but don’t dads deserve the same opportunity for a day out and all the special goodies that come with a tea service?

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Marketing The Teashop Girls

The Teashop Girls: Tea and Youth Lit

Christine Rillo

A review of the first in a series for young adults, The Teashop Girls by Laura Shafer. The story revolves around a trio of friends and the tea room they work at after school, and the trials and tribulations they face during that very interesting time of their young lives.

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Marketing Defending your business takes skill.

Grace Under Fire

Cynthia Fazekas

Spring usually brings a flurry of activity in the tearooms. In almost every way this is a very good thing, but it will also mean an increase in reviews of your business on reviewer sites such as TeaMap and the like. Most of the time reviews are positive things with the occasional constructive criticism, but good-natured overall. But every now and then someone will really rip your business in a very public way. When someone negatively comments about something you are passionate about it can really sting.

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Marketing Nature's reawakening.

Springtime Cometh

Cynthia Fazekas

Chances are good your customers have a touch of cabin fever, which will segue this month into an acute case of spring fever. Welcome the arrival of nature’s reawakening with spring themed events. A chance to learn paired with having tea is a win-win.

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Marketing A web page is a must!

Web Smart!

Cynthia Fazekas

In today business world it is becoming increasingly more important to have a web presence. Even if you do not actually sell products online or even in your tearoom or cafe, people frequently do online searches to find information about a business before they go. Sometimes all they need is business hours, address or a phone number, but it creates a great opportunity to grab their attention, let them know what you offer and what they can expect when they visit.

... read more
Marketing Scare up some Autumnal success!

Harvesting Fall Promotions

Diana Rosen

Suggestions for a Successful Season - Just like Rev. Smith, avid tea drinkers are always thankful that tea exists. It quenches, invigorates, and is the perfect beverage to unite friends and families any day -- especially during the fall season when the air is crisp with new beginnings for the school-bound, gratitude for the season and its eponymous Thanksgiving Day.

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