Selling A wide product selection may induce decision fatigue

Assisting The Overwhelmed Customer

Cynthia Fazekas

Walking into a well appointed tea shop with a wall of teas or even a café with a sizable drink menu can be intimidating for a new customer. Their eyes glaze over and decision making stress can take make them unsure about what to order. Be ready with guidance so your new client has a happy, successful experience.

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Marketing Yummy Tea is great for Plant Based Diets!

Tea Is Perfect for Plant-Based Diets

Diana Rosen

The plant-based diet has legions of fans because it’s healthful, easy to adopt, and saves animals from abuse and/or slaughter. So, what beverages should one drink on such a diet? Fortunately, there are many wonderful choices: fruit or vegetable juices, water (of course,) coffee, and our personal favorite, TEA!

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Tea Tea for your Valentine's Day Menu!

Plan Ahead for Valentine Success!

Cynthia Fazekas

As you catch your breath after the busy holiday season, remember to plan ahead for the next winter event: Valentine’s Day! If you have a tea room, Valentine’s Day is probably one of your busiest times of the year, so be sure to plan a tasty menu that includes delicious teas in line with the theme.

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Tea View from and Ancient Tea Tree Forest, Vietnam

Tea Trip to Vietnam

Cynthia Fazekas

Our periodic tea exploring adventures have taken us recently to Vietnam as part of the Tea Masters Cup event. We explored ancient tea tree forests that are akin to the most famous ones in Yunnan, China.

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Tea The best Boba Tea Drinks use fresh, full tea leaves.

Tea Drinks for July

Cynthia Fazekas

The hottest (or coolest) trends for summer and tea are those that combine tea with tasty things like lemonade, soda/sparkling water, boba, juices, and various adult beverages. It all starts with great quality tea and a great infusion.

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