Marketing

Engaging Your Tea Audience Via Social Media

Consider a video about how to make sparkling tea drinks for the holidays. Yum!
Consider a video about how to make sparkling tea drinks for the holidays. Yum!

Whether we like it or not, social media is here to stay. Even though it may have many negative aspects, by using it to your benefit, you are sharing the wonders of tea, promoting your business, and providing light in a deep dark forest. Most people spend roughly 1.5 to 2 hours on social media per day, and stats show the lion share of that time split between Facebook and YouTube. By creating and sharing short videos you can engage your audience and increase business opportunities.

These videos can be instructional or entertaining with the aim of capturing the eyes and attention of your clients. If you are video shy, you may wish to enlist the help of an outgoing, camera savvy staff member to talk about brewing styles, tea tasting, health benefits, and tea gifts, for some examples. If you choose to be the speaker in your videos, remember that it is not about becoming a star as it is about communicating with other tea lovers, which may help you to feel more natural in front of the camera.

With people turning to tea for its inherent wellness benefits and missing out on their normal commuting hot beverage rituals, they are trying to learn how to brew tea lattes, bubble tea, and other tea drinks at home and can use a little help. Teaching how to make festive and fun tea tipples at home also adds personality to your business that can deepen the human connection so many people are craving due to social distancing.

When making videos, good lighting helps greatly, so consider investing in ring lights or other options that are now readily available on Amazon for video conferencing. You can find some inexpensive options starting as low as $20.

Instagram and Facebook allow live chats, which are wonderful for fostering a true connection with your clients who may still be avoiding public spaces. Schedule live chats on the days when most folks tend to be on social media, such as on weekends when work and school are not in session. Publish your going live schedule in advance so your customers can plan ahead and make teatime with you a special me-time date for themselves to enjoy. You have a captive audience, make the most of it!