Staff Training

Hiring Help

When chatting with tea business folks, the topic often turns to hiring help. Finding the right personalities for a staff that is cohesive and productive can be more challenging than simply hiring a few nice people.

Look for substance behind the smile.
Look for substance behind the smile.

New tea business owners may be inclined to seek staffers that have a working knowledge of tea prior to being hired to work in your shop, but this should not be the primary criterion. Certainly tea knowledge is a plus, but consider the main objective of the position you are seeking to fill and what traits are needed to best achieve them. If selling is the primary function, then consider a candidate with sales experience and a willingness to learn about the product. Selling is a skill that certainly can be learned on the job, but with the cost of rent in retail spaces, many shop owners cannot afford to wait out the learning curve. Friendly, helpful sales associates willing to learn along with their customers might be the better choice.

In tea-centric businesses, sales skills and tea knowledge are not the only traits that make for an ideal candidate. Because tea has a wellness aspect to it, applicants with a nurturing nature can have a unique way of connecting to the tea client seeking tea for what ails them. Perhaps this why some business owners have found success hiring applicants with health care experience. Empathy goes a long way with customer confidence.

If your business has created a competitive atmosphere to motivate staff, you can benefit from hiring confident, high achievers. This approach can work well toward achieving sales goals but be aware that hiring several overly competitive personalities can also lead to aggressive sales approaches and a lack of cooperation among the staff. A playful, supportive approach to competition is more desirable than a win at all costs mentality.

The consensus among tea shop owners is to seek friendly, enthusiastic staffers with experience working with the public in some manner. Be willing to train them on tea and the other products you offer and create a supportive environment to help them grow. With some luck, you will find dynamic employees eager to work and further your tea cause, that also work well as a cooperative team.

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