The matcha craze has done more than boost green tea sales—it’s created a market for visually striking, functional powders that cater to the growing consumer appetite for wellness beverages. For tea shops, cafés, and specialty retailers, this trend presents an opportunity to expand menus with alternatives like butterfly pea flower, turmeric, and beetroot powders.

Butterfly Pea Flower

Known for its striking blue color, Butterfly Pea Flower powder transforms beverages into a vibrant visual experience. When paired with citrus, it changes from deep blue to vivid purple, offering an interactive, Instagram-worthy experience that draws attention in cafés and on social media. Its mild, earthy flavor makes it easy to mix into lattes, iced teas, and even creative culinary recipes.

Turmeric

Turmeric powder continues to ride the wave of functional wellness drinks, prized for its golden hue and association with anti-inflammatory benefits. Turmeric lattes have become a staple on many café menus, appealing to consumers seeking plant-based, health-forward options. Blending turmeric with milk, spices, or complementary tea bases allows businesses to offer a signature beverage that is both colorful and nutrient rich.

Beetroot

Beetroot powder brings a deep red, naturally sweet flavor to drinks and culinary applications. Its bold color and subtle earthiness make it ideal for lattes, smoothies, and visually impactful drinks. Like butterfly pea flower and turmeric, beetroot powder allows businesses to create beverages that are both healthy and visually engaging, appealing to trend-conscious customers.

Why Offer Alternatives?

Consumers drawn to matcha are often seeking the same combination of wellness, flavor, and aesthetics in other beverages. By introducing these alternative powders, can:

• Diversify menus with vibrant, health-forward options.

• Tap into the “Instagram effect” that drives social media visibility and engagement.

• Offer customizable, premium drinks that stand out from competitors.

• Reduce caffeine intake with these caffeine-free options.

For wholesale tea businesses, stocking matcha alternatives provides an opportunity to capture the growing segment of consumers interested in wellness-focused, colorful beverages. These powders are versatile, visually appealing, and align perfectly with trends in plant-based, functional drinks—making them an ideal addition to any café or specialty shop menu.