Tea may be simple, but wholesale sourcing is murky. Ask suppliers where teas originate, favor transparency, high turnover, retail insight, and references. Avoid resellers hiding sources and “vintage” stale stock. A worthy partner adds value through access, freshness, information, and character. If answers disappoint, keep looking for a better source.

Dreams of rare teas may lure you into business, but rent is paid by Earl Grey and Irish Breakfast. Stock excellent basics, heed customers’ simple cravings, then gently lead them toward Darjeeling and Yunnan. Buy perishables prudently, wear both lover’s and merchant’s hats, and keep the lights warmly on always.