Tea Yum!

World Tea Expo Reflections

Salma Ali

The World Tea Expo this year featured many cool innovations for the tea world. There was a New Zealand company that grew tea in New Zealand. They had some delicious oolong tea and great booth. There was some fascinating tea ware that I had never seen before. This was my first tea expo, and I was in awe at the way tea business runs.

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Tea Tuareg Man pouring some tea.

Tuareg Tea

Salma Ali

The first taxi driver we had after landing in Las Vegas for the World Tea Expo told us a tale of the Tuareg people. Our driver was from Ethiopia, but an avid traveler having spent a few years in Europe. He had a friendly smile, and he seemed like a story teller. Between our small talk about tea, he could relate by telling us of the Tuareg people that live in the Saharan desert. He said the Tuareg had a tea that they drank that kept them from becoming dehydrated.

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Tea Yum!

Flavor Profiling in Tea Stores

Salma Ali

As a tea retailer, how do you find the right blend for your customers? Do you and your sales representatives engage in conversation with them to gauge what their flavor profile might be? Flavor profiling is an effective method of determining what the right tea might be for a customer based on their interest in popular tea samples that lure them in at the front of the store.

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Marketing Refreshing.

Spring Tea Launches

Salma Ali

With the weather getting nicer, it’s no surprise that coffee giants are hopping on the tea trend. Sweltering heat can only be cooled with the refreshing taste of some delicious iced tea.

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Selling Yum!

Memorial Day & Tea

Salma Ali

May means summer is on its way and with the season fast approaching comes barbecues and celebrations. Everyone will be on the hunt for the best beverages to stay cool in the sun.

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Tea Getting that beach body two legs and one cup at a time

Fit Kicks and Tea

Salma Ali

Warm weather lends to the shedding of clothes and the reveal of that summer body. While all are excited for the incoming of summer and preparing for the beach body there might be an influx of tea sales.

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Selling It's blooming teacups!

Transition Into Spring

Salma Ali

The harsh cold of winter gives out its last breath as the sun stays a bit longer, the birds chirp a bit louder, and the flowers begin to poke their sleepy heads from the earth. Those new year's resolutions to lose weight might be revisited as warmer weather lends to the shedding of clothes.

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Tea Beautiful collection.

Choosing a Teapot

Salma Ali

Do you ever wonder about which is the right tea pot for you to serve tea in? Wonder no more, for I will guide you through the vast differences between cast iron, ceramic, yixing clay, porcelain, and glass pots.

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Tea Yum!

Much Ado About Matcha

Salma Ali

As many tea lovers know, that first sip of matcha in the morning brings upon a feeling of serenity and clarity. All the stress and hustle of the world becomes background noise---the senses are slowly awakened by the caffeine without the smack to the face of coffee. The L-theanine in the matcha provides alertness while also relaxing the body.

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Tea SCOBY or Symbiotic Culture Of Bacteria and Yeast

Kombucha Basics

Salma Ali

Curious about kombucha? This growing health trend offers health benefits and a tangy treat for the senses. Learn about it and check out a bsic recipe so you can better serve your clients who seek to make kombucha or if you are pondering to do so yourselves.

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Marketing Millennials enjoy experience-based retail

Millenial Engagement

Salma Ali

Over 158 million Americans are drinking tea almost every day and out of those, 87% are Millennials. With such a large percentage of tea drinkers being under the age of 30, it would be beneficial to use different marketing strategies to draw them in like moths to a flame, but maybe not as tragic

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