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May '17

Spring Tea Launches

Salma Ali
With the weather getting nicer, it’s no surprise that coffee giants are hopping on the tea trend. Sweltering heat can only be cooled with the refreshing taste of some delicious iced tea.
Apr '17

April 18: Tax Day Promotions

Salma Ali
Tax Day is approaching. This year it happens to be April 18 since April 15 falls on a Saturday. While everyone is hustling to file their taxes, a lot of businesses offer Tax Day freebies or deals
Feb '17

Millenial Engagement

Salma Ali
Over 158 million Americans are drinking tea almost every day and out of those, 87% are Millennials. With such a large percentage of tea drinkers being under the age of 30, it would be beneficial to use different marketing strategies to draw them in like moths to a flame, but maybe not as tragic
Feb '16

Tea – An Affordable Luxury

Cynthia Fazekas
Even with the economy pinching up a bit, tea still makes sense as an affordable luxury. With a tumultuous election year ahead in the US and weirdness all around the globe, tea offers comfort, energy and a respite from the stressors of modern life.
Jan '16

National Hot Tea Month

Cynthia Fazekas
Here in the US, January is National Hot Tea Month, which provides a great opportunity to promote tea and all it has to offer. It coincides with consumers seeking wellness options this time of year; be prepared to educate the wellness seeking, detox oriented, health-minded consumer.
Oct '15

Holiday Tea Gifting

Cynthia Fazekas
Nothing captures holiday season sales like ready-to-go gift sets. Shoppers get overwhelmed with the hustle bustle of the season and underestimate their time needs. Be their hero by making gift buying easy, which will pay off for you in added sales.
Oct '15

Teamap - Time to Update

Cynthia Fazekas
As the holiday season approaches October is a good time to update your Teamap listing for content as well as seasonal events.
Jun '15

Writing Tea Descriptions

Cynthia Fazekas
Unless tea is being sniffed or slurped, it cannot speak for itself. Because of this, tea relies heavily on its loving human caretakers to relay its wonders to the world (and potential sippers.) Whether you are creating packaging, a menu or a website, the descriptions given to your teas can make or break their sales.
Jan '15

2014 T(ea)V Promos

Cynthia Fazekas
A few national advertising spots caught our eye this year. As tea consumption in the US has become more commonplace, perhaps promoting one’s brand as a source for the stuff makes the expense worthwhile.
Mar '14

March Musings, 2014

Cynthia Fazekas
March is finally here with its promise of transition. The weather can take any form on any day this time of year; so while we may be wishing for springtime teas, keep those spiced teas handy for the blustery days and occasion snow squalls.
Feb '14

February - Mid Winter Ideas

Cynthia Fazekas
February is upon us! Cold and snowy in most parts of the US and Europe, teatime was never more needed!
Sep '13

Cider Donuts and Marketing: LTOs

Cynthia Fazekas
Every September the denizens our town eagerly await the annual reopening of the local cider mill. Only open from September through the holiday season, the cider mill is a popular stop for locals and tourists alike who come to partake in pick-your-own apples and of course, delicious cider.
Aug '13

Summer's End and Fall Planning

Cynthia Fazekas
As the summer of 2013 draws to a close, the smart retailer is already planning for fall teas, back to school, and the holiday season And perhaps taking one long breathe before the busy season comes.
Aug '13

Access to Product Images

Cynthia Fazekas
To better support our wholesale clients, we are happy to introduce a new feature to help make selling our teas even easier. Product images of purchased items will be automatically added to a client’s account. The images can then be used for their own marketing purposes such as websites, email promos or tea menus.
Aug '13

Teamap Listing Review Time

Cynthia Fazekas
During the month of August, please take time while the remaining slow season is here to review and update your Teamap listing.
Jul '13

Spiffy New Website Design

Cynthia Fazekas
Those readers who also are wholesale client of ours, may have noticed a new look when logging into our wholesale website. Happy to say that after a long wait, our wholesale clients can now enjoy the same features and beautiful functionality of our retail site users.
May '13

TeaMap Notes - The Overview Section

Cynthia Fazekas
As most of our TeaSmart readers know, TeaMap is an online listing of tearooms. It is a free service provided by Adagio Teas for both tearoom owners and tearoom visitors to help build the growing US tea industry.The tearoom owner can manage their listing on TeaMap by adding pictures, events, hours and a description of their business. The description is referred to as the ‘overview’ in the TeaMap admin and should contain a detailed description to complete the listing.
Feb '13

February Fun!

Cynthia Fazekas
Your poor customers likely made resolutions early in January only to have them undermined by sweet, innocent February - the month that comes in quietly and entices everyone to indulge in chocolates and pink candy hearts
Nov '12

November is here! Are you ready?

Cynthia Fazekas
And just like that - it’s November! Month of many things, November 2012 boasts a presidential election as well as the usual the kick-off to the holiday season. Post-election, hopefully everyone can relax, have some tea and chat about the weather.
Aug '12

August 2012- Keeping it Fun!

Cynthia Fazekas
While August may not have any major holidays, it resonates with most as the end of summer – the season is a holiday in itself! A few short weeks and it will be time for back to school and dreaded daily grind. As the summer winds down, iced teas are still on tap and popular as ever. The increase in tea consumption continues to grow as tea edges its way into the mainstream.
Jun '12

June Tea Biz Ideas

Cynthia Fazekas
June is here and summer will officially begin! While many tea businesses will slow down due to warmer weather and vacationing locals, there are still ways to drive business.
May '12

Teamap - Frequently Asked Questions

Cynthia Fazekas
Spring and summer are busy times for tea room owners. Here are some answers to our most frequent questions about Teamap!
Apr '12

Happy April 2012!

Cynthia Fazekas
April is a lovely month, notorious for showers and flowers here in the Northeast though this year head start on the latter! Easter and Passover fall early in the month while Earth Day and Arbor Day (Hug a Tree!) are in the second half. It is also National Autism Awareness Month and National Poetry Month. It seems April is full of fun and meaningful themes for your tea business!
Mar '12

The Adventure Continues

Cynthia Fazekas
Five years ago my tea journey took a turn. After many years with the now defunct SpecialTeas and in need of a change, I'd considered leaving tea altogether with the notion of seeking new challenges. A mutual friend and client was kind enough to connect me to Adagio Teas prior to making that somewhat hasty exit from the world of tea.
Mar '12

Victorian and Vivacious

Cynthia Fazekas
If your Victorian themed tearoom is experiencing an uptick in popularity of late, you may be benefiting from a renewal of interest in 19th century culture.
Feb '12

TeaMap for iPhone 2.0 and Now for Android!

Cynthia Fazekas
Adagio Teas recently announced the release of the second version of Teamap for iPhone. TeaMap is the online destination for finding tearooms in and around your area.
Dec '11

The January Plan - Thinking Ahead

Cynthia Fazekas
While everyone's focus right now is on the season at hand, the December holidays, the smart tea purveyor should have or should be thinking about their January plan. While most retailers see a big slow down in January, those who sell hot beverages should not feel quite the same dip in activity.
Jun '11

Teamap Promotions

Cynthia Fazekas
One of the most popular features Teamap has to offer is the "Promote Your Tearoom" service. By using this function, tearoom owners can enter a promotional email that will be sent by the Teamap administrators to Teamap users who are registered to receive info in that Tearoom's locality.
Apr '11

April Events - Royal Wedding!

Cynthia Fazekas
Among the usual April occasions such as National Poetry Month, Earth Day, Arbor Day, and Conch Republic Day in Key West, this year April will boast the added celebration of a royal wedding. Teamap users are already adding events to celebrate the special occasion.
Mar '11

March Tea Themes

Cynthia Fazekas
Per Wikipedia, March is the third month of the year in the Gregorian Calendar and one of the seven months that are 31 days long. It is typically a month of wild weather transitions, as winter officially leaves on March 20th and spring (finally) arrives.
Feb '11

Teamap Update - February 2011

Cynthia Fazekas
For those of you who regularly manage your Teamap listing we have some updates to tell you about, but we want to start with a little basic information for those who may not be that familiar with some of the features.
Jan '11

Happy New Year 2011

Cynthia Fazekas
Welcome to a new year with new hopes, dreams and all the promise of the future. While I don't believe in New Year resolutions (because I think we should revise as we go and resolve to make change as necessary- blah, blah, blah), I do think taking stock of the successes and missed marks of the past year can provide valuable information for the coming year. Most importantly, setting reasonable goals and a strategy of how to achieve them.
Dec '10

Holiday Traffic

Cynthia Fazekas
You might have visions of sugarplums dancing in your head but you should be strategizing. No other time of year will so many people come through your door. The holiday season is the perfect opportunity to sow some seeds of information and build your client base.
Nov '10

Transitions

Cynthia Fazekas
Sometimes in any business it becomes necessary to transition from old faithful products to new ones. This can be stressful and even traumatic for you and your customers when dealing with a comfort food such as tea.
Oct '10

What's In a Name?

Cynthia Fazekas
The famous Shakespeare quote is, "What's in a name? That which we call a rose by any other name would still smell as sweet." This may be true but when it comes to tea names, capturing the essence of the blend and adding a touch of romance is helpful to the customer and good marketing.
Oct '10

October Fun

Cynthia Fazekas
October is one of my favorite months - colorful trees, refreshing cooler temperatures and all the fun of autumnal festivities. A lot of people feel this way so it makes sense to incorporate the seasonal info your business. Craving tastes of autumn and attracted to seasonal decorations make sure customers will be drawn to you. It is a good time to advertise seasonal menus, special autumn events and partake in some local festivals to get the word out about your business.
Sep '10

Season of the Leaf

Cynthia Fazekas
With most of summer in the rear view mirror, it is time to keep a keen eye on the road before us. Some of the more savvy tea businesses have already begun their planning and purchasing of teas and wares for the fall and holiday seasons.
May '10

Adagio Teas Introduces iPhone App for TeaMap

Cynthia Fazekas
Finding your tearoom just got easier for the iPhone set! Ever keeping in step with technology, Adagio Teas has released TeaMap for iPhone.
Apr '10

April's Fools

Cynthia Fazekas
For all the rain much of the country has had in March, we certainly hope to be spared April's showers this year. Although, we will gladly take May flowers as early as possible, pretty please!
Mar '10

The Madness of Tea Parties

Cynthia Fazekas
Lately, tea news alerts have fallen down the rabbit hole! Reclaim the term "Tea Party" with a Mad Tea Party tea event!
Feb '10

Attracting Men and Keeping Them

Angela Justice
My idea of romance looks suspiciously like a man in a hurry who stops on his lunch break for a pound of High Mountain Oolong to get him through the month. I have loved introducing men to tea and cultivating them as customers. As many tearooms cater exclusively to women, they miss out on the potential sales and other joys associated with marketing to men. So if you have wondered how to attract men to your tea establishment and keep them, here are some suggestions.
Aug '09

Summer Survival

Cynthia Fazekas

Summer can be long and painful for the fine tea purveyor. Even though iced tea is such a popular beverage, the hot version is what sustains throughout the year and generally the focus of tea businesses. And given the current economic climate, this means more pain for most than the usual seasonal slowdown.


Aug '09

Web Smart!

Cynthia Fazekas
In today business world it is becoming increasingly more important to have a web presence. Even if you do not actually sell products online or even in your tearoom or cafe, people frequently do online searches to find information about a business before they go. Sometimes all they need is business hours, address or a phone number, but it creates a great opportunity to grab their attention, let them know what you offer and what they can expect when they visit.
Jun '09

Tea Love for Dads

Cynthia Fazekas
Every May TeaMap is loaded with Mother's Day events, but as June rolls in there is nary a one for Father's Day. Interesting. Why such gender disparity? True, many a tearoom is Victorian and a bit heavy on the frou-frou to appeal to the average guy, but don’t dads deserve the same opportunity for a day out and all the special goodies that come with a tea service?
Apr '09

The Teashop Girls: Tea and Youth Lit

Christine Rillo
A review of the first in a series for young adults, The Teashop Girls by Laura Shafer. The story revolves around a trio of friends and the tea room they work at after school, and the trials and tribulations they face during that very interesting time of their young lives.
Mar '09

Grace Under Fire

Cynthia Fazekas
Spring usually brings a flurry of activity in the tearooms. In almost every way this is a very good thing, but it will also mean an increase in reviews of your business on reviewer sites such as TeaMap and the like. Most of the time reviews are positive things with the occasional constructive criticism, but good-natured overall. But every now and then someone will really rip your business in a very public way. When someone negatively comments about something you are passionate about it can really sting.
Mar '09

Springtime Cometh

Cynthia Fazekas
Chances are good your customers have a touch of cabin fever, which will segue this month into an acute case of spring fever. Welcome the arrival of nature’s reawakening with spring themed events. A chance to learn paired with having tea is a win-win.
Nov '08

Web Smart!

Cynthia Fazekas
In today business world it is becoming increasingly more important to have a web presence. Even if you do not actually sell products online or even in your tearoom or cafe, people frequently do online searches to find information about a business before they go. Sometimes all they need is business hours, address or a phone number, but it creates a great opportunity to grab their attention, let them know what you offer and what they can expect when they visit.
Oct '08

Harvesting Fall Promotions

Diana Rosen
Suggestions for a Successful Season - Just like Rev. Smith, avid tea drinkers are always thankful that tea exists. It quenches, invigorates, and is the perfect beverage to unite friends and families any day -- especially during the fall season when the air is crisp with new beginnings for the school-bound, gratitude for the season and its eponymous Thanksgiving Day.
Sep '08

Join TeaMap

an invitation...
Join TeaMap
Aug '08

TeaMap.com: A User's Guide

Angela Justice

Jul '08

Speak Up! Your Customers are Listening

Diana Rosen
Speak Up! Your Customers are Listening
Oct '03

Starbucks: Learning from the Enemy

Diana Rosen
Starbucks: Learning from the Enemy
Nov '02

Holiday Ideas (It's That Time!)

Diana Rosen
Holiday Ideas (It's That Time!)