Archive: Selling
Jan '10 |
Happy New Year 2010! Greetings TeaSmart readers! Hope you have all successfully survived another holiday season and are ready to ride through the rest of winter. Let us welcome the New Year with open arms, and hopes that it will bring less misfortune and greater good for all. |
Cynthia Fazekas |
Dec '09 |
Holiday Season 2009 ...Is not for the faint-hearted. There has been so much anticipation and so much debate about how much stock to carry or not carry. And oh so much nervousness! But by all accounts, people are out there, spending and looking for ways to gift appropriately and make the people in their lives feel special. |
Cynthia Fazekas |
Dec '09 |
Adagio Teas Wholesale Loose bulk teas, gourmet tea bags and even retail ready Adagio branded tins are available for wholesale purchase. Our famous ingenuiTEA tea maker as well as an assortment of lovely glassware can be purchased by the case at special wholesale pricing. |
Cynthia Fazekas |
Oct '09 |
Boo! It's October! Guess what? It's October! That means leaves are changing, cooler weather, hayrides and pumpkin carving - ah, so idyllic! But it also means it is officially fourth quarter. Eeeek! |
Cynthia Fazekas |
Sep '09 |
Too Much, Too Little, Too Late Once upon a time life was easy. Historical sales information was a reliable indicator of what could be expected year-to-year and season-to-season. Recent times have been tricky, unprecedented and downright unpredictable. This makes it very hard to project sales and determine how much stock to have on had at any given time. While over-buying seems likely to be a huge pitfall, under-buying is just as serious a business mistake. Let us ponder which is the lesser of two evils. |
Cynthia Fazekas |
May '09 |
Ideas for Profitable Cross-Selling Cross marketing is an easy, low cost way to bring attention to your teas and accessories by incorporating other products or services that you and your business neighbors offer. You already cross-market each time you display a teapot, strainer or other tea equipment alongside your teas. |
Diana Rosen |
Feb '09 |
Riding Out the (Economic) Storm Economic uncertainty has everyone nervous. The media seems hell bent on reporting the bad news and giving us very little good news to keep us going. People are scared to spend money even if they are not feeling a financial pinch. It has been reported that shoppers and corporations are afraid that they will look insensitive to the current struggles of others and are buying less, canceling major events, and reining in spending in general. All this contributes to a downward spiral. |
Cynthia Fazekas |
Jan '09 |
How To Introduce New Teas With two more months of winter left to endure, we are still in peak tea selling season. Freshen up your tea selection, revive your menu and keep the ball rolling. Some of your vendors may be out of some items post-holiday season, but don't be afraid to try some new teas out on an ever more sophisticated tea customer. |
Cynthia Fazekas |
Dec '08 |
Affordable Gifts Retailing in this unsteady economic climate has been particularly challenging. Fortunately, tea is one of the healthiest comfort foods as well as an affordable luxury. It seems the tea retailers that are doing the best are the ones who really understand this and are able to convey it to their customers. |
Cynthia Fazekas |
Oct '08 |
Love vs. Business Reality of Business - Like so many others, your interest in the business of tea is likely an extension of your love for the product. Our favorite beverage has been known to inspire such dreams. And what could be more alluring than finding yourself an owner of a popular tea room, authoritatively urging perfect strangers to discover tea's full range of colors, taste and aromas. The attractions of tea business are strong indeed. |
Michael Cramer |
Sep '08 |
Ramping Up for Fall Ramping Up for Fall |
Cynthia Fazekas |
Aug '08 |
Sowing Seeds |
Cynthia Fazekas |
Jul '08 |
Tea Retailing: A Brave New World Tea Retailing: A Brave New World |
Brian Keating |
May '08 |
That Awful Tea Choosing and Selling a Tea You Hate |
Cynthia Fazekas |
