Archive: Marketing
Mar '10 |
The Madness of Tea Parties Lately, tea news alerts have fallen down the rabbit hole! Reclaim the term "Tea Party" with a Mad Tea Party tea event! |
Cynthia Fazekas |
Feb '10 |
Attracting Men and Keeping Them My idea of romance looks suspiciously like a man in a hurry who stops on his lunch break for a pound of High Mountain Oolong to get him through the month. I have loved introducing men to tea and cultivating them as customers. As many tearooms cater exclusively to women, they miss out on the potential sales and other joys associated with marketing to men. So if you have wondered how to attract men to your tea establishment and keep them, here are some suggestions. |
Angela Justice |
Aug '09 |
Summer Survival Summer can be long and painful for the fine tea purveyor. Even though iced tea is such a popular beverage, the hot version is what sustains throughout the year and generally the focus of tea businesses. And given the current economic climate, this means more pain for most than the usual seasonal slowdown. |
Cynthia Fazekas |
Aug '09 |
Web Smart! In today business world it is becoming increasingly more important to have a web presence. Even if you do not actually sell products online or even in your tearoom or cafe, people frequently do online searches to find information about a business before they go. Sometimes all they need is business hours, address or a phone number, but it creates a great opportunity to grab their attention, let them know what you offer and what they can expect when they visit. |
Cynthia Fazekas |
Jun '09 |
Tea Love for Dads Every May TeaMap is loaded with Mother's Day events, but as June rolls in there is nary a one for Father's Day. Interesting. Why such gender disparity? True, many a tearoom is Victorian and a bit heavy on the frou-frou to appeal to the average guy, but don’t dads deserve the same opportunity for a day out and all the special goodies that come with a tea service? |
Cynthia Fazekas |
Apr '09 |
The Teashop Girls: Tea and Youth Lit A review of the first in a series for young adults, The Teashop Girls by Laura Shafer. The story revolves around a trio of friends and the tea room they work at after school, and the trials and tribulations they face during that very interesting time of their young lives. |
Christine Rillo |
Apr '09 |
What's In a Name? The famous Shakespeare quote is, "What's in a name? That which we call a rose by any other name would still smell as sweet." This may be true but when it comes to tea names, capturing the essence of the blend and adding a touch of romance is helpful to the customer and good marketing. |
Cynthia Fazekas |
Mar '09 |
Grace Under Fire Spring usually brings a flurry of activity in the tearooms. In almost every way this is a very good thing, but it will also mean an increase in reviews of your business on reviewer sites such as TeaMap and the like. Most of the time reviews are positive things with the occasional constructive criticism, but good-natured overall. But every now and then someone will really rip your business in a very public way. When someone negatively comments about something you are passionate about it can really sting. |
Cynthia Fazekas |
Mar '09 |
Springtime Cometh Chances are good your customers have a touch of cabin fever, which will segue this month into an acute case of spring fever. Welcome the arrival of nature’s reawakening with spring themed events. A chance to learn paired with having tea is a win-win. |
Cynthia Fazekas |
Nov '08 |
Web Smart! In today business world it is becoming increasingly more important to have a web presence. Even if you do not actually sell products online or even in your tearoom or cafe, people frequently do online searches to find information about a business before they go. Sometimes all they need is business hours, address or a phone number, but it creates a great opportunity to grab their attention, let them know what you offer and what they can expect when they visit. |
Cynthia Fazekas |
Oct '08 |
Harvesting Fall Promotions Suggestions for a Successful Season - Just like Rev. Smith, avid tea drinkers are always thankful that tea exists. It quenches, invigorates, and is the perfect beverage to unite friends and families any day -- especially during the fall season when the air is crisp with new beginnings for the school-bound, gratitude for the season and its eponymous Thanksgiving Day. |
Diana Rosen |
Sep '08 |
Join TeaMap Join TeaMap |
an invitation... |
Aug '08 |
TeaMap.com: A User's Guide |
Angela Justice |
Jul '08 |
Speak Up! Your Customers are Listening Speak Up! Your Customers are Listening |
Diana Rosen |
Oct '03 |
Starbucks: Learning from the Enemy Starbucks: Learning from the Enemy |
Diana Rosen |
Nov '02 |
Holiday Ideas (It's That Time!) Holiday Ideas (It's That Time!) |
Diana Rosen |
